Venture beyond the familiar

UP! is the ultimate upgrade package, which will allow you to experience the extraordinary, the extra special and the absolute best. Beautiful new rooms and a stunning rooftop terrace with an infinity pool are just some of the features waiting for you.

Get access to UP!

Merge with the Atlantic

Experience it first-hand

Infinity pool

Join the horizon

Outdoor Jacuzzi

Relax in full

Sunbed reserved

A space just for you

Habitación UP! Room Book now your UP! room If you’re looking to take your holiday to the next level, this is the room for you. Enjoy the most spectacular views of the Atlantic Ocean and rediscover the true meaning/essence of rest. UP! Room Book now View room Habitación UP! Suite Book now your UP! room Privacy and the best views come together in our Arona Gran suite. UP! Suite room Book now View room Previous Next arrow_back arrow_forward

Take your palate to heaven

UP! Space

A place where everything you could possibly want or need is right at your fingertips. Enjoy a 5-star experience and make your stay with us something truly unforgettable. Infinity pools, snack bar, cocktails and much more, from 10am to 6pm during winter and until 8pm during summer months.


Treat your taste buds throughout the day with a series of exclusive tastings. A glass of champagne? Or, some sushi perhaps? Why not both? You choose!

The UP! Bar

From the moment the UP! terrace opens until the sun goes down, you’ll enjoy a selection of sweet and salty snacks paired with natural juices, teas and coffees or something from our cocktail menu.

For bookings of 7 nights or more

We’ll give you two Arona moments

When you reserve an UP! room for 7 nights or more, we’ll give you a complimentary thermal circuit and Serenity massage in our Thalasso Spa per person, in addition to a romantic dinner for two in our La Palapa Restaurant.

For each person

A thermal circuit and massage

La Palapa Restaurant

Romantic dinner for two

Additional benefits

UP! is in every detail

Deluxe comfort

Bathrobe, slippers and pool towel

Tea & Coffee Corner

Tray with tea and coffee-making facilities


Single-dose Coffee machine

Tech Set

Bluetooth speaker

Experience it first-hand

Take a closer look around UP!